Praxis Communications, Inc.

NEWSLETTER SPONSORSHIP, E-DECKS, BUYERS GUIDES
Challenge:
B2B companies are always looking for ways to cement customer loyalty and increase market share. On-line marketing communications vehicles that promise value to new and existing customers and create interest among prospects are the key. And they don't require a major investment to implement.

Solution:
Create an integrated campaign of newsletter sponsorships, card decks, and buyers guides that promote your product or service to specific vertical markets. These tools can help increase brand recognition with your current customer base, while speaking to new audiences about your specific product or service. Newsletter sponsorships lend themselves well to both company and product presentations, while e-decks and buyers guides are more appropriate for product promotions. E-decks can be used to generate immediate inquiries, whereas buyers’ guide listings maintain a solid brand presence throughout the year.

On-line sponsorships, listings, and direct marketing vehicles represent some of the best marketing bargains out there. But since these tools are designed to encourage the prospect to link to your site for more information, you've also got to plan your web fulfillment materials carefully to satisfy each visitor. Failure to do this will compromise your success and result in wasted opportunities.

Getting it done:
  1. Evaluate the specific audiences your products and services serve.
  2. Determine who within the audience buys or recommends the purchase of your products.
  3. Evaluate the top publications, media properties and direct marketing opportunities in your target industry segments that accept sponsorships.
  4. Create content that is simple, direct, and compelling.
  5. Create links from the message that refer prospects to specific pages of content within your web site that fulfill the product or brand promise.
  6. Track the response; this will help you create a ROI for your advertising investment.
Is this an issue you need help with? Get our advice.


How does your web site rank?
If you are interested in a free search engine optimization analysis, click here.