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PRAXIS RENEWS AGREEMENT WITH BROOKS INSTRUMENT |
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| HUNTINGDON VALLEY, PA – Praxis announced today the renewal of an annual agreement with Brooks Instrument, a division of Emerson Process Management, to provide integrated marketing services to support the brand’s growth. Praxis has been the agency of record for Brooks since 1993, and will continue to provide a suite of marketing communications strategies and tactics to improve brand perception, generate leads, support the channels, and convert inquiries to sales. Brooks Instrument is considered the premier brand of low-flow measurement and control technologies in industries such as chemical process, semiconductor, life sciences, laboratory, fuel cell, and OEM. One of the major efforts in fiscal 2006 will be to convert more of the 20,000-plus monthly web site visitors into registered users, to build a database for on-going direct marketing. Praxis will implement tools and incentives throughout the site to accomplish this, and will create the follow-on materials to capitalize on the interests of these registered visitors through direct marketing tactics. In addition, Praxis will continue an aggressive program of channel communications to inspire and support the world-wide rep organization. |
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