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PRAXIS COMPLETES WEB OVERHAUL FOR MESSINGER |
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| HUNTINGDON VALLEY, PA – Praxis uploaded today a complete overhaul of the company web site for Messinger Bearings, a brand of Kingsbury, Inc. Messinger's assets were acquired by Kingsbury in 2004, necessitating the production of a complete suite of communications activities to reinvigorate the brand and support the new sales team. Messinger’s products are typically sold through distributors for use in harsh applications such as coal pulverizing, rock crushing, papermaking, steelmaking and others. Many of the company's products are used in specialized, large or custom applications. Praxis created a new brand identity which updates the company's image, yet preserves the rich history of the company since its founding in 1912. Site navigation allows users to easily find information on products or applications, and features alternatives to new bearing sales through its aftermarket repair/service offerings. Industry applications pages include detailed PDF supplements with part specification numbers for many common machines in the company’s core business segments, to simplify the process of finding and ordering replacement parts for its customer base. |
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