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PRAXIS COMPLETES WEB OVERHAUL FOR SCHMIDT |
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| HUNTINGDON VALLEY, PA – Praxis uploaded today the first major phase of a redesigned web site for Schmidt Structural Products, a division of Penco Products, Inc. The new web site reflects a dramatic change in the way the company values the power of site optimization. Previously, many of the firm's inquiries had been generated through a program of paid search (keyword buys), particularly with Google. In an effort to reduce this dependency, the new web site was designed to improve natural search rankings for many of the company's products and services. At the same time, navigation was restructured to help users in target industries find the solutions that matched their specific needs. It is believed that natural search rankings through this fully optimized site will reduce and ultimately eliminate the company's dependency on paid search, since the site overhaul was designed around the known parameters that attract Google preferences. Praxis has been retained to monitor the site's performance monthly and implement on-going optimization adjustments to maintain premium ranking positions. |
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